TIDAL makes the strongest early shortlist for listeners who actually notice and value sound quality, better playback hardware, and an audio-first service identity. Those are the users most likely to feel the service's strengths quickly rather than having to talk themselves into them.
The opposite test matters just as much. TIDAL is usually a weaker first choice for people who simply want the easiest default mainstream service and do not care about the quality advantages TIDAL tries to sell. That does not make it bad; it just means its strongest arguments are aimed somewhere else.