Decision point
Prime Video
Max
Best for
Prime households that want broader value and sports
Viewers who want a more premium-feeling streamer built around HBO and Warner Bros.
Strongest edge
Prime tie-in plus sports, originals, rentals, and add-on channels
Prestige identity and a more premium entertainment feel
Lower-price angle
Included with Prime membership
Basic with Ads $9.99/month
Downloads
Yes on supported plans and devices
Yes on Standard and Premium
Current US pricing angle
Prime annual or monthly membership changes the comparison
Standard $16.99/month; Premium $20.99/month
Most likely reason to skip
You want a stronger premium entertainment identity
You want broader bundled value rather than a premium pitch