Netflix makes the strongest early shortlist for households that want one broad entertainment subscription rather than a specialist service built around one franchise or one narrow niche. Those are the users most likely to feel the service's strengths quickly rather than having to talk themselves into them.
The opposite test matters just as much. Netflix is usually a weaker first choice for viewers whose main goal is the cheapest possible streaming stack or who are only subscribing for one specific library that another service owns. That does not make it bad; it just means its strongest arguments are aimed somewhere else.