Disney+ all year
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Keeping a service year-round usually means it solved an ongoing habit, not just one release window.
Direct answer
Because for some households Disney-owned content is not occasional viewing. It is part of the weekly routine, the comfort-watch rotation, or the content that reliably keeps multiple people happy at once.
That happens when the service stops feeling like an occasional add-on and starts functioning like part of the household's normal routine.
What matters
Because for some households Disney-owned content is not occasional viewing. It is part of the weekly routine, the comfort-watch rotation, or the content that reliably keeps multiple people happy at once.
Repeat use, household overlap, and content that returns to the weekly or monthly routine.
When the service matters mainly for a few releases instead of ongoing viewing habits.
Full answer
With Disney+, year-round value usually comes from repeat viewing, comfort viewing, or a library that gets used by multiple people often enough that cancelling creates friction. In other words, the service earns its spot not through novelty but through regular use.
This is also why some households subscribe seasonally while others never really drop it. If the content is central to your routine, Disney+ behaves like a staple. If it only matters around a few tentpole releases, it behaves more like a temporary add-on.